Do you have a strategic plan?
Every business or organization needs a strategic organizational plan.A good plan gives direction to the entire team. It ensures that everyone is on the same page and is aiming for the same goals.A good plan includes long and short term goals, lists the resources you have and the ones you don't, and identifies the people in charge of specific tasks or departments.A good plan prioritizes your organizational needs from vital to 'it would be nice if'. Only those needs that [...]
Case Study: Branding the Unbrandable
WIZO - the Women's International Zionist Organization is one of the most established nonprofits working in Israel. Over 90 years ago WIZO was formed by women in the UK to meet the needs of the Jews living in the Land of Israel. Whatever the need, they filled it. From milk for infants to training in agriculture and farming. As Israeli society grew, so did its needs and so did WIZO. With branches all around the world, women raised money to support the [...]
How to win at nonprofit branding
When it comes to nonprofits and branding, there are four types of nonprofits. The Nonprofit that denies it needs a brand. The Nonprofit that knows it needs a brand, but won’t let it happen. The Nonprofit that knows it needs a brand, gets it done … and does nothing with it. The Nonprofit that knows it needs a brand, makes it happen, and rocks it. 1. The Nonprofit that denies it needs a brand: Organization: “We really need a new [...]
Brands for Small Businesses
Even small businesses need a brand! Why? Unless you are the only gal in five towns who does what you do, you're bound to have competition. And even if you are the only one who does what you do, do people know it? How many could use your services if they only knew what you could do for them? REACH3K specializes in helping small businesses create their brand and spread brand awareness. Talk to us about our small business packages [...]
Your Nonprofit Might Need A New Brand If:
For nonprofits today, a brand is essential. It is how you see yourself and your work. It is how others see you. If your brand isn’t crystal clear … it’s time for an upgrade. Don’t know if you need a re-brand? We’ve compiled a checklist to help you figure out... Your Nonprofit Might Need A New Brand If Your Website: Google can’t find it homepage is a GIF or flash movie. links boldly go nowhere ... news is from 2010 Your [...]
Welcome to our New Site!
We are very excited about our new site and hope that it helps you understand what we do better. We hope to be blogging about what we see, what works and what doesn’t, and how that can help you and your nonprofit. Have something you’d like us to talk about? Want to see if we can help you? Be in touch! […]
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