For nonprofits today, a brand is essential.

It is how you see yourself and your work.

It is how others see you.

If your brand isn’t crystal clear … it’s time for an upgrade.

Don’t know if you need a re-brand?

We’ve compiled a checklist to help you figure out…

Your Nonprofit Might Need A New Brand If

Your Website:

  • Google can’t find it
  • homepage is a GIF or flash movie.
  • links boldly go nowhere …
  • news is from 2010

Your Donor Relations:

  • Your monthly newsletter reads like an encyclopedia.
  • Your method of updating donors consists of a bcc email (!)
  • Your fundraising video is 10 minutes long and four years old
  • Your fundraising video doesn’t make the donor want to throw money at you.
  • Donor materials don’t speak boldly & clearly about your cause

Your Social Media

  •  is non existent
  • You have four Facebook pages and know none of the passwords
  • Every post is asking for MONEY!!!

Your Reputation

  • The only person who knows your mission statement is your webmaster
  • People who could use your services have never heard of you
  • You get confused with another org with a similar name!

Your Team

  • Your board is inactive, old … or dead.
  • Your mission statement speaks of what you do –not how you do it
  • You cannot immediately convey the impact your work has
  • You cannot describe your work in 10 words or less
  • Team members don’t use the same language when describing the org and its work.

OR

If you cannot complete the following sentences:

  • If our organization closed tomorrow….
  • We are the only organization that …
  • Without us ….. would ….

You Need a New Brand!

**Special thanks to the many contributors to this list including Mordechai Holtz of www.BlueThreadMarketing.com Hadassah Levy  of  i-pointmediagroup.com/ Dan Brown of www.ejewishphilanthropy.com & anonymous’s 🙂