WIZO – the Women’s International Zionist Organization is one of the most established nonprofits working in Israel. Over 90 years ago WIZO was formed by women in the UK to meet the needs of the Jews living in the Land of Israel.
Whatever the need, they filled it. From milk for infants to training in agriculture and farming.
As Israeli society grew, so did its needs and so did WIZO. With branches all around the world, women raised money to support the programs all across Israel. From the first Knesset, WIZO lobbied for women’s and children’s rights. WIZO ran orphanages, employment training, legal advice, programs for youth, etc. etc. etc.
How is it possible to focus on one or even a few aspects of this incredible and mammoth organization?
This was the challenge we faced when writing their new website — what to include, how to divide their hundreds of programs (baby, youth, adult – empowerment, security, education – legislation, education, protection, women, children, youth …etc.), where to begin???
What were the reasons for all these programs? Why the education, empowerment, emergency shelters? Why run orphanages, youth villages, leadership programs, free legal aid clinics, parenting hotline and programs for treating violent men? Why lobby Knesset, pass laws and teach leadership skills? Why run 180 day care centers across the country?
WIZO’s mission has always been to fill the needs in Israeli society in order to make it strong and sustainable.
We went through many tagline incarnations.
Some sounded too military, some too cliche, some we were unable to use because of organizational considerations.
While we weren’t able to truly rebrand the entire organization, we were able to find a common theme for the website from which to work.
WIZO: Strengthening Israeli society by strengthening Israel’s people.
And so, the website describes the way WIZO works to strengthen every segment of Israeli society. From abandoned babies to lost youth. From single mothers to struggling families. Not all programs are described but the ones that are, represent the overall mission of WIZO.
The website is comprehensive but not overwhelming. It has depth and breadth without getting lost. It is a proper representation of the greatness of the organization while still being digestable to the reader.
Sometimes, when faced with too much information to convey, it is best to go back to the beginning.
Even small businesses need a brand!
Unless you are the only gal in five towns who does what you do, you’re bound to have competition.
And even if you are the only one who does what you do, do people know it?
How many could use your services if they only knew what you could do for them?
REACH3K specializes in helping small businesses create their brand and spread brand awareness.
Talk to us about our small business packages and let’s get you out there- today!
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Call Shoshanna 052 773 0316 or Avra 054 215 4405
We are very excited about our new site and hope that it helps you understand what we do better.
We hope to be blogging about what we see, what works and what doesn’t, and how that can help you and your nonprofit.
Have something you’d like us to talk about?
Want to see if we can help you?
Be in touch!
We hope this will be a place you will visit to learn about tools, trends and ideas in resource development. We will be bringing you posts on topics such as board development, web site tips for nonprofits, distinguishing yourself from other organizations and more.
Our resources page (being built) will lead you to other sites where great people are doing great things for nonprofits. Technology for nonprofits, trends in philanthropy, fundraising seminars, dynamic Jewish content and much more. We list people and organizations we know and trust.
Please feel free to be in touch and let us know what you think.
How can we help you?