Every business or organization needs a strategic organizational plan.
A good plan gives direction to the entire team. It ensures that everyone is on the same page and is aiming for the same goals.
A good plan includes long and short term goals, lists the resources you have and the ones you don’t, and identifies the people in charge of specific tasks or departments.
A good plan prioritizes your organizational needs from vital to ‘it would be nice if’. Only those needs that are vital and others that can be implemented without straining resources should be planned for the short term.
A good plan includes milestones and evaluation methods — these do not have to be elaborate, in fact they should be easily assessed. If its a social media goal, look at engagement, friends/followers. Are you able to create content and deliver it? Why or why not. Identify the pitfalls and correct them.
A good plan suggests potential collaborations and partnerships- this eases the burden on your resources and can add opportunity and credibility with the right partner.
Not having a plan means that you are in essence, ‘winging it’. It means that fires will always come first and your true goals will only be what you get to when you have the time.
Making a clear strategic plan allows you to plan for growth and guide your organization to fulfill the purpose it was created for in the most effective way possible.
Get started on your plan today:
What are our goals for the coming year? Long and short term?
What do we need to achieve these goals?
- Who do we need in charge?
- What are we lacking?
- Who can we partner with?
- How will we evaluate these efforts?
- What is the timeline?
Now is a great time to start your strategic plan for 2016–
Good luck and may all your goals come true!
For nonprofits today, a brand is essential.
It is how you see yourself and your work.
It is how others see you.
If your brand isn’t crystal clear … it’s time for an upgrade.
Don’t know if you need a re-brand?
We’ve compiled a checklist to help you figure out…
Your Nonprofit Might Need A New Brand If
- Google can’t find it
- homepage is a GIF or flash movie.
- links boldly go nowhere …
- news is from 2010
Your Donor Relations:
- Your monthly newsletter reads like an encyclopedia.
- Your method of updating donors consists of a bcc email (!)
- Your fundraising video is 10 minutes long and four years old
- Your fundraising video doesn’t make the donor want to throw money at you.
- Donor materials don’t speak boldly & clearly about your cause
Your Social Media
- is non existent
- You have four Facebook pages and know none of the passwords
- Every post is asking for MONEY!!!
- The only person who knows your mission statement is your webmaster
- People who could use your services have never heard of you
- You get confused with another org with a similar name!
- Your board is inactive, old … or dead.
- Your mission statement speaks of what you do –not how you do it
- You cannot immediately convey the impact your work has
- You cannot describe your work in 10 words or less
- Team members don’t use the same language when describing the org and its work.
If you cannot complete the following sentences:
- If our organization closed tomorrow….
- We are the only organization that …
- Without us ….. would ….
You Need a New Brand!
**Special thanks to the many contributors to this list including Mordechai Holtz of www.BlueThreadMarketing.com Hadassah Levy of i-pointmediagroup.com/ Dan Brown of www.ejewishphilanthropy.com & anonymous’s 🙂
Today 1K & 3K met with Dubby Arbel at Midot (2K is with new little baby girl K )
What an enjoyable and educational meeting! Once discussions of family, origins, hometowns and offers of Shabbat hospitality were out of the way, we got down to business.
Midot is an NGO founded by some really incredible people looking to help nonprofits do good, better. In other words, be more efficient and have higher impact while ensuring growth.