At Reach3K, we understand nonprofits and businesses and the needs of each.
A funder must know that his or her money is in the best possible hands and will be used properly toward maximum benefit. They look for trustworthy, smart, and responsible agents of change to be their nonprofit partners.
A customer needs to know that he or she can trust a supplier. They look for professionals who know what they are doing and who care about their clients’ needs.
A nonprofit must stand out as excellent and efficient in its field. It must show the world why it is so needed and why it is the best place for donors to invest their funds and support.
A businesses brand must clearly portray value, quality and desirability. Customers have many choices, for a business to thrive it must be above and beyond its competition in the eyes of itself and its audience.
We analyze your business, as well as others in your field to identify your “so what” factor. We identify your brand and core messaging and create a communications strategy for you to utilize in all communications. This includes your core purpose (mission statement), elevator pitch, main messaging statements to use in all communications, etc.
Your website is your window to the world. It is the first place a potential client or donor will go to learn about your work. It must accurately reflect your professionalism and work ethic and engender trust. We create concise and compelling text that clearly showcases you as creative and unique. We take your ‘so what’ factor (link) and make it clear that no one else does just what you do in the way that you do it.
Your grants and approach letters tell your organization’s story and show a compelling need for which you ask for partnership from relevant funders and foundations. Your ‘so what’ factor shines through all of your materials as does your sincere appreciation for the funders dedication to the change you work for. We help you lay out a strategic fundraising plan. As a nonprofit with much work to do, you cannot be scrambling for funding. You must have a clear plan with goals and milestones. We work with you to create a plan your staff can follow and reference for proper fundraising practices to keep you ahead, and never behind.
Your marketing materials carry through the same messages with vibrant pictures and easy to see statistics on how your work makes a difference in your field. Fundraising is so much easier when your brochures, infographics and pamphlets display your work beautifully.
Your website is your face on the web. Social media is your voice. In today’s market, your website is the hub at the center of your digital brand, which includes social media platforms (Facebook, Twitter, LinkedIn, Instagram, Pinterest etc.), e-mail marketing, pay per click advertising, content marketing and more. When you focus on your “so what” factor and design all your messaging around it, you stand out from the competition and build customer loyalty. We help you do that with consistent branding across all platforms and a strong digital brand that ensures customers know exactly who you are, what you do, and WHY you do it.